Full of young professionals, trendy bars, and delicious restaurants, SoHo
is one of the most popular neighborhoods in New York City. Conveniently located near the city center, SoHo is full of amenities, activities, and gorgeous homes. SoHo real estate is a mixture of condos, lofts, co-ops, and duplexes. If you own one of these highly desirable properties, you likely won’t have a difficult time finding an interested buyer should you decide to sell. However, to ensure you get top dollar, you will want to take steps to get multiple offers on your listing so you can choose the one that best fits your selling goals. Here are some of the best ways to increase the number of offers on SoHo homes.
1. Work with an experienced SoHo real estate agent
Homes that are offered For Sale By Owner (FSBO) typically sell for much lower prices
than those that are represented by professional real estate agents. Though you may be hesitant to pay the realtor commission if you think you can sell your home by yourself, it will almost always pay off to engage the services of a local agent. Not only will your agent help you get your home ready for listing, but they will also market it, present it to their connections, and be by your side during the negotiation and closing processes.
2. Prepare for listing
No matter how good of shape your home is in, there are still some pre-listing steps that should be taken to make sure it’s ready for showing. They include:
It’s easy to accumulate clutter over the years–especially if your SoHo home is on the smaller side. That’s why one of the first steps in preparing your home for listing is to declutter it. Try to remove as much of your excess belongings as possible including out-of-season clothing, papers, knicknacks, and other items that are crowding counters, closets, or floors. If you’ve not yet found a new home to move into, consider renting a storage unit to put your belongings until you’re ready to move.
Most homeowners opt for a professional cleaning service that specializes in preparing homes for listing. This takes the stress off your shoulders and ensures that each inch of your home is sparkling.
Studies show that professionally staged houses sell faster
and get higher offers than those that are not. Staging involves rearranging or removing furniture, designating what each room is used for, decorating with neutral colors, and performing other tasks that help prospective buyers picture themselves buying and making a life in your home.
3. Schedule a pre-listing inspection
Though your home will need to be inspected before a new buyer can obtain a mortgage to buy it, you can get ahead of the game and make your listing stand out by ordering a pre-listing inspection. When you get a pre-listing inspection done, you can not only put this on your marketing materials, but you can also get a sneak peek of what a buyer’s inspection will uncover so you can get ahead of the game and make any necessary repairs.
4. Price it correctly
There’s no better way to discourage offers than to have your home priced too high. The best way to find the right price for your home is to have your SoHo real estate agent perform a comparative marketing analysis
. A CMA looks at what other, comparable homes in the area have sold for recently and prices your home accordingly.
5. Have professional photos and video taken
With the number of potential buyers looking for new homes online, you have to maximize your home’s online presence with professional photos and video. Photos can be used in the listing, on your agent’s website, and in marketing materials while video can be used to create a virtual tour that is ideal for those who can’t make a personal showing.
6. Market it
One of the many benefits of working with a professional agent is that they have resources and connections to market your home. Many experienced agents either have an in-house marketing team or work with a contractor who can provide services like Facebook ads, landing pages, and SEO services. In addition, they have connections with other agents, industry professionals, and prospective buyers they can also market your home to.
7. Decide whether strategic showings or open houses are the better option
While open houses can be beneficial to get a lot of eyes on your home, they can also waste valuable time as there is no guarantee that qualified buyers will show up. Some agents choose instead to strategically schedule showings only to those buyers who are prequalified to buy a home in your price range. Your agent may also decide to schedule these showings back to back so that prospective buyers will see others coming to and leaving your home, increasing the sense of urgency.
SoHo continues to be a popular place for those who want to be in the heart of the NYC action. This makes homes sell quickly in the neighborhood, but you can still maximize the selling price of your home by using the above tips. If you’re ready to put your home on the market, reach out to experienced SoHo real estate agent Danielle Nazinitsky
. She will be able to answer any questions you have and guide you through the entire selling process.
*Header photo courtesy of Danielle Nazinitsky