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33 East 74th Street

Designed by Alexandra Champalimaud, 33 East 74th Street is a fusion of custom designs and layouts from various centuries. The property holds 10 custom designed condominium residences from 3,850 square feet to over 10,000 square feet. It includes one available penthouse that remains for $39MM. 33 East sits as a revived wonder in the corner of Madison Avenue and 74th Street, thanks to Beyer Blinder Belle.

It also holds the Atterbury Mansion, revived to reflect intricate details in both the layout and luxurious facilities that multiply the residency's grandeur. A custom lobby, double elevators, expansive corridors, fitness center and extensive storage units very well pronounce the high end conveniences that this super luxury residency houses. Not just this, 33 East sits in an integral area that makes it a social center and adds to its communal value.


After a long planning process, the southward expansion of the Whitney Museum of American Art on the Upper East Side has retained the cornice line of the existing low-rise buildings and only their façades that have been redeveloped in 2014 into 10 large condominium apartments at 33 East 74th Street and no space for the museum that decided to relocate to a new building designed by Renzo Piano at the southern base of the High Line Elevated Park in West Chelsea and let the Metropolitan Museum of Art use its great building for contemporary art.

The development is known as Whitney Condos.

Beyer Blinder Belle was the architectural firm handling the conversion and Champalimaud Interior Design, which has worked recently on interiors at the Waldorf-Astoria Hotel and the Pierre Hotel, was responsible for the interiors.

JZS Madison LLC, an affiliate of the Straus Group, was the developer.  The Straus Group is headed by Daniel E. Straus, who purchased the properties in the complex from the museum for $95 million.

A January 14, 2014 article in The New York Daily News by Matt Chaban said that “in 1984, he and his brother took over their dad’s five nursing homes in North Jersey” and “turned them into one of the largest assisted-living empires in the Northeast - leading to a $1 billion sale in 1997."


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